Nutrimax User Experience Engagement

Project since Mar 2017

About Nutrimax:

NutriMax is an Organic Agro Manure and Fertilizer manufacture, based out of Salem, Tamil Nadu. For more than 5 years, they were providing excellent product ranges of vermicompost mix for soil, organic water soluble liquid pesticides and insecticide, Nutritious seeds, etc. in whole sale.

Now they extending their footprints in retail as well along with their new product ranges in Edible cold press oil. Along with retail also they offer services as terrace gardening, Organic workshops in apartments and organic farming awareness program among school. As a part of their promotion and campaign, they promote their product ranges through stalls in organic trade fairs in and around Bangalore. They have their own retail outlet in ACS Layout (Near Whitefield), Bangalore.


As a User Experience analyst, I am focusing on NutriMax's data need from its customers, to improve their user experience and to increase in product ranges through various research techniques as follows

Retail stall promotion in Organic Millet Trade Fair 2017:

Customer Survey in retail outlet:

Web Experience Improvement:


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